Page Layout Theory

Page Layout Theory Steps for Establishing Visual and Informational Hierarchy Hierarchy & Evaluating Designs What is your primary message? Which element best communicates the primary message? Is there a secondary message? Which element best communicates this secondary message? Is there a tertiary message? Which element best communicates this tertiary message? Which element is most interesting? […]

Typography

Introduction: Five Classic Typefaces  Students taking the course covered in this section are introduced to five classic typefaces, each representing a distinct stage in the evolution of type design. Although many were designed centuries ago, these typefaces remain among the most popular and widely used today. Below are listed the names of the five typefaces […]

GOLDEN SECTION

  DESIGN THEORY GOLDEN RATIO ORIGIN – #1 RULE OF THIRDS #5 – Hip Hop Rendition GOLDEN RATIO -#3 – SIMPLIFIED RULE OF THIRDS #1 RULE OF THIRDS #2 RULE OF THIRDS #3 RULE OF THIRDS #4 GOLDEN RATIO – #2 NAUTILIS SPIRAL VS GOLDEN SPIRAL Homework Assignments and In-Class Exercises: 1) View the videos […]

Visual Communication Models

Visual Communication Models Professor Groat   Gestalt: Organizing the Parts into Meaningful Wholes Gestalt (from the German “shape” or “configuration”) philosophy is based on the analysis of visual stimuli, observation, and response. The whole is different than the sum of its parts. We collectively organize parts of what we see—via shape, line, similarity, association, their […]

Graphic Design History

Graphic Design History Art Nouveau (Late 19th Century to Early 20th Century) Bauhaus (1920’s) Constructivism (1913-1920’s ) Art Deco (1920-1930) International Typographic Style(Swiss School of Design) 1950-1970 Modernism / Modern Movement/New York SchoolPost-Modern Design Design Style I: Art Nouveau Art Nouveau flourished between 1890 and 1910 and influenced all genres of art and design, from painting […]

Facebook Auto Publish Powered By : XYZScripts.com